Our marketing team are often asked: What is Google My Business and why is it essential for my business or brand?
Well, let’s answer that for you now.
With more than 1.2 million unique users every month, Google is an incredible online tool – and optimising your site for Google is vital to business success. But, Google really is much more than just a search engine. Many businesses do not realise that Google is also a directory, one which is universally linked to the rest of the Google-sphere. So for businesses with a bricks and mortar location, it’s important to embrace this concept. Google My Business is an advancement from Google Places and here are some of the reasons why you need it, and fast.
Get Free Online Exposure
Google My Business is a free tool designed for businesses, brands and organisations – so it’s an extremely cost-effective way of getting your business out there on the web, even without a website. Not only will it cost you nothing, but it’s also extremely easy to use. With a new unified interface, you can now list your business across the board on Google Maps, Google+ and more. It’s also easy to update, so if you have changes to your address or contact details, you can quickly edit these by logging in.
Upload Locations / Contact Details
Google My Business allows you to upload multiple locations so you can let your customers know exactly where you are and how to reach you. For shops, chains, restaurants and retail companies, this can be the lifeline to your business.
The bulk upload tool makes it very user friendly and you can also include contact telephone numbers and opening hours. Plus your listing will automatically provide directions on Google Search and Maps.
Build Loyalty with Reviews
Good reviews can help you build customer loyalty. Being listed on Google My Business gives customers and clients the opportunity to show their appreciation and give you an honest rating or review. Replying to reviews is a great way of interacting with your customers, and also gives you a chance to fix anything that wasn’t quite right. Acknowledging and rectifying customer issues shows your dedication to customer service and increases repeat business in the future. But don’t worry – Google regulates inappropriate or abusive messages so as a business, you can protect your online reputation.
Build Your Brand with Media
Google My Business lets you upload videos, pictures and even reviews from past customers. So you can start to build an online image for your brand. First impressions count and this tool allows you to have full control of what customers see first when they search for you.
Get Access to Insights
Businesses can get access to Google Insights to find out key stats for their business listing as well as their Google+ profile and posts. Insights can be accessed via desktop or mobile (great if you’re on the go) and can tell you how customers find your listing, where they find you on Google, and customer actions such as the number of driving direction requests or phone calls made direct from your listing. So you will never be left in the dark with how Google My Business is performing for you – and you can look at improving your listing over time.
So, what is Google My Business? It’s an essential business marketing tool for anyone with a physical business presence and essential to your SEO strategy. Not sure how to use it? Get in touch with our marketing team who’d be pleased to help.