Social media is an ever-evolving landscape. And good social media marketing is about staying ahead of the curve. As social impacts your website SEO, it’s more important than ever to pay attention to this world of around-the-clock connectivity. Running successful social media campaigns requires an in-depth understanding of up and coming trends. So here are the top 5 trends to look out for in 2018.
Ephemeral content is a term to describe content that only stays online for a short period of time, completely contrasting with traditional social media. Driven largely by the phenomenon that is Snapchat, this type of social sharing is all about ‘living in the moment’, with posts lasting up to 24 hours before disappearing from the internet forever. Instagram and Facebook have now followed in the trend, with live and impermanent video posts that offer social media users a sense of momentary connection.
The use of AR on mobile devices is still a niche concept, and isn’t suitable for every business. But if it’s relevant and provides value, it can be a quick and easy way to engage your audience. The new iPhone 8 and iPhone X both enable augmented reality experiences, so it’s likely that 2018 will bring integrated social and AR too.
The Rise of Gen Z
The generation following the Millennials, Gen Z, will have a bigger influence over social media and how it works in the future. This generation are three times more likely to be influenced by products, services, offers and discounts shared on social channels. The next few years will see social sites evolving to provide more value and appeal to this new era of graduates and working professionals.
Social Customer Service
More and more companies are now communicating with their customers via social media messaging. But in 2018, we may see a shift from Facebook messaging and Twitter DM to using more personal forms of contact, such as Whatsapp or WeChat.
Social Media Influencers
Social stars and influencers on YouTube will continue to dominate the social scene. It’s already a billion dollar industry, and we are soon to see a big shift in purchasing power with the rise of Millennials and Gen Z. Therefore, influencers will become more relevant than ever.
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