Do you want a way to improve website rankings in 2018? Don’t just rely on external link building campaigns to get your keywords ranked by Google. Make sure your site is both search engine friendly and user friendly for the best results.
Here are 5 quick ways you can boost your SEO with some simple on page changes:
Update Your Content
If your website has a blog or a news section, keep it regularly updated with new and relevant content. Google spiders crawl websites with new information so the fresh factor is very important. A professional blogging service will enhance your SEO, and it can also engage your customers and keep them coming back.
Have User Friendly URLs
Your URL structure can have a big impact on your website. Default structures can sometimes include numbers or the date of publication. Make sure your URL slug includes keywords relevant to that page. For example:
A bad URL structure…
A good URL structure…
Include Internal Linking
Linkbacks from external sites isn’t the only type of link building you should do for your website. Linking to and from internal pages is just as important. Not only does this help Google crawl your website more efficiently (thus improving chances of keyword ranking), but it can make your site user-friendly for visitors.
Title tags are one of the most important on page elements for SEO. Making sure your keywords are in there is critical for getting ranked. You can get between one to three keywords in each title tag and primary keywords should be as close to the front as possible.
For top tips on optimising your title tags for Google, watch this video:
Optimise Your Website Copy
Effective SEO copy needs to speak two languages essentially. One that communicates with search engines and one that connects you with your intended audience. That means that on page content needs to be well-written, informative and inspiring as well as being optimised with important key phrases. A professional copywriting service is a great way of ensuring that your website is up to scratch for both human and search engine purposes.
To find out more about our blogging or website copywriting services, get in touch with our team today. Call us on +44(0) 207 030 3146 or email firstname.lastname@example.org