Personal branding is something that business leaders and executives often forget to think about. With so much going on day to day, it’s easy to overlook. But personal branding is important for a number of reasons. Including helping with the success of your career, providing a clear focus for personal development, and helping to establish you as a thought leader in your industry. Working on your personal brand allows you to pursue the parts of your vocation that you are most passionate about. And it can really shape the way that your colleagues, peers, partners, bosses and subordinates see you professionally.
So when it comes to managing your personal brand, it’s important to consider how you come across to others online as well as offline. Does your online reputation reflect your personal brand? Here are the questions you should be asking:
Is this how I want to be perceived?
Intentionally designed or not, we all have a personal brand. It’s already out there. So personal branding is less about creating and more about recreating – or redefining. From updates on your social media pages to your online CV or portfolio, elements of your life and work are available to the rest of the world. So it’s important to ask yourself how you would like to be perceived – and whether your online information reflects this. Does your LinkedIn intro portray the very best you? Does your work experience illustrate your best skills? A good LinkedIn profile is an essential component to your personal brand and every word counts, so having a good LinkedIn profile writer is essential if you are not great with copy. Find out more about our LinkedIn profile writing service.
How good is my online presence?
What happens when a colleague types your name into Google? What will they find? Some people are much more involved in the ‘social sphere’ than others. Whilst some will have a profile on every social media platform and will get involved with blogging or article contribution on various sites, others like to remain private. This is your digital footprint. The more presence you have online and the bigger your footprint, the more you can open yourself to leads, job opportunities or passive opportunities, promotional prospects, and even increased income. At the same time, the more social profiles you have and the more posting you do online, means that you have a lot more to manage.
This is where personal branding comes in. Not only does your digital footprint reflect on you as a person and as a professional figure, but your online activity can reflect on your business and the brands you work for. At the height of your career, when all eyes are on you, monitoring your online presence is more important than ever. It’s good to have presence across multiple platforms, but it’s essential that your presence is managed. Polish social profiles so that they present you in the best possible light; use professional wording and well-written posts, source good photography for your headshot, interact with influential people within your industry, and create or share high quality content to position yourself as a thought leader.