Social media has reshaped the way we connect with brands and businesses. It’s also reshaped the way we shop, share and review, and even reshaped the way we consume news stories online. Love or loathe, social media has truly changed the world and how we conduct business. And with over 7.3 billion (and growing) internet users recorded in 2016, it’s more important than ever to implement a social media marketing strategy for your company.
Online Brand Presence
Good online presence builds a strong brand reputation, which helps to boost brand loyalty. At a very basic level, a social media profile will ensure that you are simply not forgotten after a sale or business exchange.
But in a more scalable sense, platforms such as Facebook, Twitter, Instagram and LinkedIn will help you form relationships with your clients and customers. Additionally, the data and feedback will be in real-time so you can stay ahead of the curve with service improvements and product development whilst responding in a timely way.
Targeted Social Marketing
Social media sites can also be a very good measure of customer satisfaction – and a measure of your customers as a whole – giving you great insight into who they are, what interests them, plus their demographic data. So social marketing can be a very cost-effective way to market products and services to the right people. Here at Brite Advice, we can help with social advertising creation and management, ensuring campaigns are targeted by gender, age, location and more.
Social Media Drives Website Traffic
In August 2015, Facebook took over Google as the main traffic driver to news websites, and social media is now seen to be driving more than 31% of all referral traffic. That’s almost a third of all traffic coming from Twitter, Facebook, Pinterest and other social sites!
The way people search and land on websites is evolving at incredible speed. For social commerce, traffic from social sites often show better conversion rates, higher average session times and lower bounce rates, so it’s a worthy endeavour with great return opportunities. Deploying social media should be a key priority if you want to increase traffic to your site.
A Long Term SEO Strategy
Whilst web traffic is a great short term gain, the real benefit of social media marketing is building online authority – something that search engines like Google put a lot of weight on. Although Google’s Matt Cutts did a video talk earlier this year to explain that the search engine is still limited with how much of the social web it can crawl, we do know that social media performance can affect your website rankings. So for the purpose of SEO, social activity should always be taken into consideration.
Search experts are still not clear on exactly how the Google algorithm engages with social site signals (such as number of followers or number of interactions). But evidence (such as the SEO Moz Ranking Factors, 2015) does suggest that pages with Google+1, Facebook likes, tweets, and comments tend to rank higher.