Starting a new business always involves a certain element of risk and trusting your gut instinct. In fact, successful entrepreneurs are attributed with impulsive and risky decision making behaviour. However, timing, planning and optimism are just as essential when ensuring success.
Ambition and being able to make decisions under stress are vital for business owners who are willing to watch their company flourish. Although, there are vast differences in a calculated risk and gambling. Be wise about which instincts you are trusting, are they measured and thought out with as much assurance as possible? It sounds like common sense, but using all the information about your market, research that exists and your own research will help you hugely in reducing the blindness of a risk.
There is a myth surrounding business entrepreneurs that they are eccentric gamblers who put it all down to luck. While not playing it safe is part of their personalities, they are also not extreme when throwing their money around.
Optimism is a key attitude to successful business owners, they can pull their socks up and keep trying when others would throw the towel in. This positive outlook when coupled with finding the correct opportunity and timing is when we see the likes of an idea developing into a master stroke.